Director of Marketing

Department: Marketing
Status: Full-Time
Staff Level: 4
Deadline: Open Until Filled
Start Date: ASAP

Description:

The Director of Marketing is responsible for the strategic and operational management of marketing and communication for Simpson University. Responsibilities include the development of short and long-term planning as it relates to marketing, brand development, advertising, design, photography, publications, website, policy development, area budgeting, communication planning and departmental staffing to impact institutional strategies and objectives. This position works with senior management to create communications initiatives, both internal and external, that support key university strategies and objectives, while serving as the creative director and brand compliance manager. This position reports to the Vice President for Marketing and Development.

Qualifications:

  1. Bachelor's degree in marketing or communications or related field required. MBA preferred.
  2. A strategic thinker who possesses insightful understanding of marketing communications.
  3. Seven years of marketing experience with progressive managerial responsibilities.
  4. Strong technology and media foundation, with broad education industry marketing knowledge.
  5. Results-oriented leader who is able to work with cross-functional teams.
  6. Demonstrated experience in website development, design and management experience.
  7. Ability to translate organizational goals into functional strategies.
  8. Proven history of linking active market research to organizational planning.
  9. Ability to develop and implement marketing strategies to impact university objectives.
  10. Must be a self starter and high achiever showing innovation and creativity.
  11. Strong analytical, communication, organizational and leadership skills.
  12. Must have a thorough understanding of technology with strong computer skills.
  13. Experience in the creative design layout and development process for all communications mediums.

General Expectations

  1. Maintain the confidentiality of information, data and records.
  2. Properly use tact, diplomacy, discretion and judgment.
  3. Demonstrate strong customer service skills in the performance of job duties.
  4. Demonstrate good organizational and communication skills in the performance of job duties.
  5. Support the overflow needs of other areas of Marketing & Development.
  6. Perform other duties in accordance with this position as deemed necessary by the Vice President of Marketing and Development.

Responsibilities:

  1. Planning, Administration, Supervision
    • Provides sound fiscal management of area budget and related expenses.
    • Directly supervises employees in the Marketing Department; hires, trains, focus, motivates and leads the team that reports directly and indirectly to this position to support the overall institutional strategy.
  2. Marketing and Communications
    • Directs the development of innovative and creative content for a variety of communications components including advertising, brochures, presentations, white papers, ad campaigns, web sites, email, events, etc. to meet project timelines.
    • Tracks effectiveness of marketing communications efforts, facilitate creative brainstorming, craft consistent messaging and manage the creation, implementation and quality assurance of design, art and advertisement.
    • Establishes and maintains marketing policies, and procedures
    • Oversees communications with media groups through effective public relations, advertisement and print communication; build/maintains positive institutional brand image.
    • Develops innovative public relations strategies to supporting the various entities of the university.
  3. Directs University website development and maintenance.
  4. Development, Design and Vendor Relations
    • Provides leadership for enterprise-wide thinking to become a market driven enterprise.
    • Directs the design and layout of brochures, folders, newsletters, invitations, mailers and other printed materials used for student recruitment as well as online marketing content and all multimedia/video production.
  5. Develops, implements, and maintains an institutional branding strategy to market Simpson as unified image
  6. Market Research
    • Directs market research, staying on the advertising and positioning of competing brands.
    • Manages quantitative and qualitative consumer research and analytics to understand consumer perceptions of the university and its services.
  7. Oversees the work order system and interfaces with the printing budgets for each area of the university.
  8. Oversees activity tracking of the university website and site traffic.